Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed". The product was successful and gave Ocean Spray a product that could be sold year round. Working together with food editor Sylvia Schur of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. Marketing executive Edward Gelsthorpe was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers. With just 5 little calories and made from real fruit juice, you get the sweet taste of apples and light, refreshing taste of cranberries straight from the bog. Cranapple started a trend and was followed by other juice blends. Diet CranApple® Cranberry Apple Juice Drink. Bought these because you can not find ocean spray apple juice in the store anywhere. The Cranapple blend helped turn the cranberry into a year-round product. Comes in many great flavors like Cranberry, Diet Cranberry, 100 Apple Juice, 100 Orange Juice, Cran-Grape, Cran-Raspberry, and Cran-Apple No Sugar added, no artificial flavors, colors or preservatives. Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The juice blend is marketed as combining the tartness of cranberry with the sweetness of the apple. Ocean Spray Juice, in a 6 pk, does not contain any artificial. The convenient size and packaging makes Ocean Spray Grape Juice a convenient drink for individual servings at home or on the go. Ocean Spray Cran Grape comes in a 6pk of 10-ounce plastic bottles. Cran-apple juice (trademark registered as Cranapple) is a blend of cranberry juice and apple juice marketed by the Ocean Spray cooperative, styled as Cran Ocean Spray juice has a sweet flavor designed to please everyone in the family.
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